https://www.handlebarpr.com/about daily 0.75 2021-07-16 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1623877363583-XS5M43EUKXNSLU1172SV/6-2021HandlebarPR-ForPrinting-25.jpg About - Handlebar PR is led by two senior level PR strategists who bring more than 30 years of combined experience in the tourism industry to their clients. As experts in the field, Carly and Caitlin have established Handlebar PR as a trusted resource for news and trendsetting story ideas, for both journalists and clients. The team comes with built-in and long-standing relationships not only with key editors, but also with a myriad of freelancers who produce compelling feature content for top outlets. “It's been a joy working with Carly and Caitie on various projects over the last 5 years. Not only are they an endless source of knowledge about Colorado's regional attractions, they also take the time to figure out exactly what kind of story you're looking for, and then go out of their way to supply you with contacts, itinerary suggestions and relevant data to help you write it. I highly recommend!” - Alex Schechter, freelance writer and contributor to The New York Times, Travel + Leisure, National Geographic, Hemispheres and more. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625069389098-JNJMMPC3544VLT85S7NB/6-2021HandlebarPR-ForPrinting-142.jpg About - CARLY HOLBROOK Principal Partner, Boulder Carly founded Handlebar PR in July 2014 and brings more than 15 years of travel PR experience providing strategic public relations direction to the team. Carly has interacted with hundreds of journalists through creative story pitching and media hosting and continuously secures coverage in top-tier national and regional outlets for her clients. On a day-to-day basis, you can find Carly developing public relations and crisis communications plans, providing client counsel and conducting proactive media relations. She also oversees the coordination of group and individual media trips, press release development and pitching, news conferences, media receptions, deskside meetings in key visitation markets and more. After hours, Carly can be found enjoying outdoor adventures with her husband and two daughters and living #vanlife complete with delicious camp meals, margaritas and mountain bikes always in tow. “As a travel and adventure journalist, it's my job to point readers to places they want to explore and activities they want to experience - and provide truthful commentary about places that aren't worth visiting. Carly Holbrook and her team understand that. I've worked with Carly for more than a decade, on skiing and camping adventures in all corners of Colorado. I've followed Carly up a snowy mountain on a hut-to-hut ski trip, followed her tips as I zoomed around the state in a camper van, and used her maps to plot a trip that included ‘surfing’ down a giant sand dune and running alongside a fuzzy burro in a burro race. I always get the best stories with her support and expertise.” — Pam LeBlanc, co-founder of Austin Travels Magazine, freelance writer, contributor to Texas Monthly and more. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1623877785917-GEZR8WGKFB04BE1CTI7C/6-2021HandlebarPR-ForPrinting-69.jpg About - CAITLIN JOHNSON Principal Partner, Denver Specializing in media relations and client management, Caitlin brings nearly 20 years of public relations, marketing and communications experience to the Handlebar PR team. She guides public relations strategy for Handlebar clients, driving story coverage in key publications. On a day-to-day basis you can find Caitie hard at work pitching top tier national editors and freelance writers for feature story opportunities, planning story-generating press trips, coordinating memorable events, working closely with clients and industry partners to bring their stories to life, writing compelling press releases and staying on top of industry trends and best practices. After hours, Caitie enjoys channeling her inner Ina Garten--entertaining family and friends, traveling with her husband and two girls and spinning her heart out at SoulCycle. “It doesn't matter what type of story I'm reporting or for which outlet (Condé Nast Traveler, AFAR, Bon Appétit, etc.), I know I can turn to Caitlin for up-to-the-minute news on all things Colorado. She has great taste and thinks like an editor—always pitching cool story ideas I should have thought of first. When it comes to trip planning, Caitlin is more organized than Marie Kondo. Her rolodex runs deep, too: No matter what type of source I need—an experienced ski instructor, an outsider artist, a kombucha kingpin—she knows just the right person. And if she doesn't, she will go to the ends of the earth to find them. Nights and weekends? They don't exist in Caitlin's world, and I've certainly taken advantage of that—pinging her at midnight with ridiculous last-minute requests. By morning, she's not only on the case, she's cracked it. That's how freakin' good she is.” — Ashlea Halpern, contributing editor to Conde Nast Traveler, freelance writer for Bon Appetit, AFAR, Good Housekeeping and more. https://www.handlebarpr.com/home daily 1.0 2024-02-07 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1624896443036-6P3YMZQY2CQX7542PF5K/6-2021HandlebarPR-ForPrinting-37.jpg Home - ABOUT US Handlebar PR is an award-winning boutique travel public relations agency specializing in media relations and strategic communications. Based in Colorado, we have chosen to specialize our practice around the travel industry that we love. Unlike most PR agencies, when you choose Handlebar, you will not have coordinator-level associates handling the majority of your account work. Handlebar provides senior-level attention and expertise dedicated to achieving top-tier results for your destination or business. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1623878408919-R71AMX3OF9GRVCYTBC8A/6-2021HandlebarPR-ForPrinting-120.jpg Home - WHAT WE DO We combine our passion for our clients and knack for creative storytelling with our trusted and long-lasting media relationships to drive compelling coverage in key media outlets. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625160374499-Q6VLV1UW3TMZG15M7520/peng-chen-qd-dvtbS45Q-unsplash.jpg Home - CLIENT EXPERIENCE For more than 15 years, the Handlebar PR account team’s primary focus has been on the travel and tourism industry. We are passionate about travel public relations and are honored to have represented some of the finest brands in the business. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/998f8dd2-300b-42bb-a3fc-412109bb06fc/NYT+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/6cab56ce-04cc-409b-9e0d-4c423cc95ed0/Sunset-1.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1f11bfac-130d-482b-b34e-e59e5aa3a94a/WSJ+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/15dfc138-0b49-4893-8293-cb2ede3dd802/Travel%2BLeisure+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/40800edf-52f5-40f9-9b83-d2aac409af88/Texas+Monthly-1.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/8686f2c4-da91-452d-b334-be3064ef790e/NatGeo+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/c70d3fb3-2c92-49e6-b888-468941f7f6cd/Afar+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/2551a6a4-43af-43da-a8fe-3642d47b3590/Travel%2BLeisure+2-1.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/f0367481-6558-4baf-bf1c-419a022ec9bd/CondeNastTraveler+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/0f75d794-76c3-43a4-afd9-660fc6ff39e9/NYT+2+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/20729e98-0e32-4568-8482-67b121c2521c/AARP+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d28cc0a6-9961-4679-becc-29bce6ff5adb/Phoenix-1.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d15f2892-1089-4cc5-906b-f89613f736bb/Mens+Journal+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/0177dd70-9d77-42a1-8335-a1b05b2863b0/Hemisphere+COVER.jpg Home https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/5e5a3df6-a7e2-4232-a9e7-9caa0969268c/Matador+COVER.jpg Home https://www.handlebarpr.com/clients daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625161911838-U8E0TOJXY5VJ5U0AR6AY/Colorado.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/4920f913-fab3-451d-9768-09472efcde79/ALBQ.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/3c11b0e0-129c-4a5d-bfd1-4235875d19b4/Aspen+FW.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/80fcd7a0-810f-45f5-8ef9-7c25c30c52cf/GJ.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625161943907-7IV4AGB9S5YKXKZZM05J/Breck.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/367a17c2-5ea8-4751-b868-349870934126/Estes.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/e941d5c0-6d37-45c8-a814-83b1d65a22bd/Riviera.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/30641cc1-e29e-426e-b91a-833dd0f3f9b3/VisitTucson.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d3ae7c60-66ef-4aab-8977-b65f1c995a70/Silverthorne.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/57a6fa41-2703-4612-ae03-9942b89d584f/Telluride.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/9a423d9d-fd42-44e3-9805-bfb2272f5547/FS+Vail.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/dca3f86a-d75a-4505-a01c-b95f90ba1944/REI.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/2abd6be9-2c50-41b8-9aa6-d7f0a4f338eb/Ritz.jpg Clients https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/fba9aca2-f856-4965-8a62-62aea75410ee/Rocky+Mountaineer.jpg Clients https://www.handlebarpr.com/contact daily 0.75 2021-06-30 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1624565265022-BN004UL5WCR8TWQQE96K/6-2021HandlebarPR-ForPrinting-178.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/dark-skies daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625166740936-LHNTC0DLMDK1AXYSQRQ5/Dark+Skies_pexels-hristo-fidanov-1252869+-+2.jpg Dark Skies - CASE STUDY: SHINING A LIGHT ON COLORADO’S DARK SKIES In 2016, the Colorado Tourism Office launched it’s now celebrated Destination Development program that creates awareness of less visited regions and amplifies the unique stories of Colorado’s rural destinations. One of the key tenants of the program is to increase traveler spending through the creation and branding of new traveler experiences in less visited areas of Colorado. As such, in spring of 2020, several communities in Colorado that offer excellent dark skies experiences and programming partnered together to obtain a CTO marketing grant and launch a new dark sky tour connecting various rural areas of the state, “Colorado Stargazing: Experience the Night.” An effective public relations campaign shining a light on the offering and host communities was one of the key pillars supporting this overall effort. Handlebar PR embraced this initiative and launched a dedicated effort to drive strong media coverage of the new self-guided tour offering in key publications across the U.S. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/b4c4bb25-c111-4c59-869f-ffb0ead78f6d/Golf+Is+Embracin_Cover.png Dark Skies https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/3e9fb0fa-77be-415b-a295-fa8de8525471/Subaru+Drive+-+P_Cover.png Dark Skies https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/6b3b5a9d-79eb-4e17-b6d1-8dd765114381/The+New+Pandemic_Cover.png Dark Skies https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/8f43738d-b46b-4bea-b529-a931d61450e0/This+stargazing_Cover.png Dark Skies https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/2a5006ad-1074-4253-8e9a-1834433bf93b/Travel+for+the+S_Cover.png Dark Skies https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/e750b761-a612-41e2-a800-b7cc5d1b7b01/Why+a+Dark+Sky+A_Cover.png Dark Skies https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d674ff70-5981-42f0-a548-43670c98b546/Colorado%27s+Exper_Cover.png Dark Skies https://www.handlebarpr.com/wsj-summer-road-trip daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625163869326-9LAMLOCBCHME2P43ZKKU/WSJ.jpg WSJ - Summer Road Trip - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/09b9f2aa-404b-4fb8-a88c-53af900b6d1e/WSJ.jpg WSJ - Summer Road Trip - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/matador-breckenridge daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/dc2b379d-ad27-4375-8a44-30edc5726b7e/matador.jpg Matador - Breckenridge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164829354-NHC1VVR5P2C2Y1GGVWAT/Matador.jpg Matador - Breckenridge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/backcountry-education daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625166793731-LWKUTXNEVOIWJ0QS5ZQU/sivasankara-reddy-bommireddy-ymvbfgmaoxs-unsplash.jpg Backcountry Education - CASE STUDY: PROMOTING BACKCOUNTRY SAFETY DURING A PANDEMIC With public land managers, Colorado Search and Rescue and backcountry operators across the state all reporting record interest in exploring Colorado's backcountry during the pandemic winter of 2020/21, the Colorado Tourism Office (CTO) departed from its traditional winter advertising campaign and led a major safety initiative aimed at equipping backcountry enthusiasts, both seasoned and newcomers, with the knowledge and information needed to recreate safely and responsibly in Colorado's backcountry during the winter season. The CTO partnered with the public land managers, Colorado Search and Rescue, tour operators and other state agency partners in a comprehensive campaign to raise awareness and reduce risks. The campaign encouraged backcountry enthusiasts to take the Backcountry Safety pledge and send donations to the all-volunteer Colorado Search and Rescue Association. The CTO also worked with Governor Polis and his team to launch a Winter Backcountry Safety Awareness Week. Handlebar PR led the public relations component of the campaign and brought together trusted partners and resources to help raise awareness of the importance of backcountry safety through story placement in top-tier media outlets. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/633f8f62-727e-430e-a16c-01edc95cf000/Backcountry+Skii_Cover.png Backcountry Education https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/11448e59-21d7-46f7-89e0-05294e561d10/How+to+Safely+Tr_Cover.png Backcountry Education https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/ce9bd7b4-5be6-4abb-aaf4-582534348eee/Advice+on+how+to_Cover.png Backcountry Education https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/3128c7ed-c8ce-4070-ba5a-dad3310c10df/How+to+venture+o_Cover.png Backcountry Education https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/7c792a21-d4a4-405d-b3b5-7e6964a28815/It%E2%80%99s+the+Winte_Cover.png Backcountry Education https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/e3535c86-6d9a-4aab-892c-e59259601d75/Why+The+Pandemic_Cover.png Backcountry Education https://www.handlebarpr.com/aarp-sw-colorado daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/9809b990-361b-47fc-af52-7aaf3b576acf/AARP.jpg AARP - SW Colorado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164494933-JDUEX8DDBK4RWYPR80I1/AARP.jpg AARP - SW Colorado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/hemispheres-us-olympic daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164943285-9NSHZJVOGRHZJB74KJWY/Hemisphere.jpg Hemispheres - US Olympic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/902e30ff-8e08-4bf0-be4e-482b709422c0/United+Hemispheres.jpg Hemispheres - US Olympic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/services daily 0.75 2021-07-15 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625167880826-RZJQZXDH8OA51X5N6D60/4CC6273C-6098-44A7-89A9-1A10F58ABE99_1_105_c.jpg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/4331d10f-8af4-49f5-9c8e-e448b6c82ec6/3D28AB1B-D8F8-428A-9A11-70629D9998CD_1_105_c.jpeg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625167918798-MCUGGHJ3O7OTVTHG7U8I/5AAFBADF-13F8-448E-8AC0-8C9D666B7C4D_1_105_c.jpg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/37aa6ce9-e145-4da9-be84-797aa35ab93a/6-2021HandlebarPR-ForPrinting-132.jpg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/e520608e-c549-48bd-a93b-58ae1f481809/6-2021HandlebarPR-ForPrinting-209.jpg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625076966371-MGRVSSN8BDLXGB7EGNWX/11.jpg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/7e0c6963-e5a4-4ecf-b82b-0b3669e87806/81D92C02-C37A-4BB5-9640-9451A2AD5993_1_105_c.jpeg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/6b5d2f35-2d5d-4ae7-a6c1-0d48cd35f0e1/1253FFB7-48AB-400A-A972-C78DE7C0FA06_1_105_c.jpeg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/cae7a911-c2ae-4daf-af9d-f763790eaccf/30526383-6C82-4FB8-AF8D-6A2B4FF2016C_1_105_c.jpeg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625167980467-YJK3W0YHUS21Q0RHJIPT/Award.jpg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/c6ec1d6d-bf95-4c19-b151-db842e9128cb/Donut+Drop.png What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625168027677-GKS2B3W8698J32E7QVEI/IMG_3654.jpg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/60ca7628-8781-4955-884d-5524d18c1aff/962D529B-1E58-4400-BF2B-A7D282C54AF4_1_105_c.jpeg What We Do https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/83cd0e60-d8df-450b-9d4e-5401c9e74d89/10ABB787-5E40-481D-A0A7-8EFA8D6D06E1_1_105_c.jpeg What We Do https://www.handlebarpr.com/colorado-springs daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625166715306-7QGMDG2MK1W3HBPVNWBE/melanie-magdalena-dDWLTcR9Gpc-unsplash.jpg Colorado Springs - CITY ON THE RISE: TELLING THE STORY OF COLORADO SPRINGS’ RENAISSANCE In summer 2019, with a slew of new cultural offerings, attractions and lodging property openings on the horizon, Handlebar PR, through it’s work with the Colorado Tourism Office, identified an opportunity for Colorado Springs to grab the national media spotlight as a hot travel destination for 2020. For years, Colorado Springs had been the unsung hero of Colorado’s urban destinations, often overshadowed by Denver. The Handlebar team made a goal of shining a light on Colorado Springs and driving coverage of the destination on the where to go in 2020 travel lists including the New York Times coveted list of “52 Places To Go,” and did we succeed! Alas, the COVID pandemic struck in March of 2020 halting travel and destination travel coverage. Many of the projects that were featured as reasons to visit Colorado Springs in 2020 were also stalled. 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https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164708145-WN30PZ7FFZTWL6VKWRAV/Mens+Journal.jpg Men's Journal - Dark Sky - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/e82e1029-e8f2-404f-9533-a98c11092570/mens+journal.jpg Men's Journal - Dark Sky - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/travel-leisure-skys-the-limit daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164245350-2EYHLM34UCCBKLZO6XSU/Travel%2BLeisure+2-1.jpg Travel + Leisure - Sky's the Limit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164328461-BESUCNRQVPSBL6IC17F3/Travel%2BLeisure+2-3.jpg Travel + Leisure - Sky's the Limit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164360319-CQ6B9KSN4SN827E2AOMX/Travel%2BLeisure+2-4.jpg Travel + Leisure - Sky's the Limit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164270566-C54R05CP9L5ZPQU0UBYU/Travel%2BLeisure+2-2.jpg Travel + Leisure - Sky's the Limit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/52ac475a-e5ad-4333-bb7e-2b0ff1979095/Travel+%2B+Leisure.jpg Travel + Leisure - Sky's the Limit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/results daily 0.75 2021-07-08 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https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/5e5a3df6-a7e2-4232-a9e7-9caa0969268c/Matador+COVER.jpg Results https://www.handlebarpr.com/case-studies daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/fa5169ac-b476-42a9-8a05-a6ec5cbf3dfc/melanie-magdalena-dDWLTcR9Gpc-unsplash.jpg Case Studies CITY ON THE RISE: TELLING THE STORY OF COLORADO SPRINGS’ RENAISSANCE https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d42718e3-f554-4d93-8969-199148403ba6/Dark+Skies_pexels-hristo-fidanov-1252869.jpg Case Studies SHINING A LIGHT ON COLORADO'S DARK SKIES https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/e210c0a2-df7b-4c9f-bb62-e3ef0d6952f9/holly-mandarich-bhzCQ1iXfno-unsplash.jpg Case Studies WOMEN'S GROUP BACKCOUNTRY SKIING + HUT TRIP https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/06753e55-19c2-4aaa-845a-9afcab0cc451/sivasankara-reddy-bommireddy-ymvbfgmaoxs-unsplash.jpg Case Studies PROMOTING BACKCOUNTRY SAFETY DURING A PANDEMIC https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a68a63ae-2e3e-481d-a92f-d0861596dded/lseaman_190319_013.jpg Case Studies CREATING A FOCUSED PR CAMPAIGN: LAUNCHING COLORADO’S NEW HISTORIC HOT SPRINGS LOOP https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/15e9437b-f3fe-4d5a-b8cb-0f14f3faaf44/Road+Trips_bailey-anselme-jGBZ_cz7t4Q-unsplash.jpg Case Studies COLO-ROAD TRIPS: TRAVELER DISPERSION THROUGH COLORADO'S ROADS LESS TRAVELED https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/f04b1ed1-7da1-4acc-a34b-0dd0149cb48f/Exterior-by-Jenny-square-crop.jpg Case Studies DRIVING VISITATION TO LEADVILLE AND PUTTING THE COLORADO HISTORIC OPERA HOUSES CIRCUT ON THE MAP https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/62927d8b-2cb8-4cd0-ae35-cfceddd1c43a/47231191041_6476e9a7ea_o.jpg Case Studies THE SLV IS THE PLACE TO BE: DRIVING VISITATION TO COLORADO'S LESSER-KNOWN SAN LUIS VALLEY REGION https://www.handlebarpr.com/backcountry-skiing daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625166761258-0S1FGWUF7AZC1U8SJK0W/holly-mandarich-bhzCQ1iXfno-unsplash.jpg Backcountry Skiing - HOSTING ENTICING MEDIA TRIPS THAT PRODUCE TOP-TIER COVERAGE: WOMEN’S GROUP BACKCOUNTRY SKIING + HUT TRIP Women’s adventure programming and offerings have emerged as a travel trend in recent years, and Handlebar PR saw an opportunity to showcase an amazing outdoor adventure outfitter and bring together a group of top producing female journalists through a backcountry skiing hut trip. The outfitter, Chicks Climbing and Skiing had launched a new guided backcountry ski offering that year, which added a compelling news hook. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/0000bc9a-3b2a-4b28-9a83-825e09699216/For+big+powder+f_Cover.png Backcountry Skiing https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d910e5a8-4c70-4136-a3a3-3db02f6b73f5/How+to+Get+into_Cover.png Backcountry Skiing https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d4293730-a3d8-4bbe-99bb-b199cd6c766d/Nasty+Chicks+-+M_Cover.png Backcountry Skiing https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/43c86741-0b74-4e82-aa63-c82225d12116/Pack+Like+A+Pro_Cover.png Backcountry Skiing https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/f12e7110-1bbe-47f8-880a-13bd1d11d6e9/Role+of+the+Ice_Cover.png Backcountry Skiing https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/f92309a9-0d16-47d0-afe2-c92e02a59593/The+Lonesome_Cover.png Backcountry Skiing https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/46e8aae3-42ac-4e29-ae5b-13e7fb0f747c/Women%E2%80%99s-Only+A_Cover.png Backcountry Skiing https://www.handlebarpr.com/sunset-colorados-motel-renaissance daily 0.75 2021-07-08 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625163808007-4CO0J9K5K68E92FG01BQ/Sunset-3.jpg Sunset - Colorado's Motel Renaissance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/05dc4599-9dab-4324-a575-54e6e9f55b65/Sunset.jpg Sunset - Colorado's Motel Renaissance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625163767662-F0QZ2DV13D5U8CEAT748/Sunset-1.jpg Sunset - Colorado's Motel Renaissance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/national-geographic-stargazing daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/abb3dbe9-1b7d-4a59-9c51-b75d68adfa3e/Nat+Geo.jpg National Geographic - Stargazing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164130494-YYQJVABEIEQZ823SIEY2/NatGeo.jpg National Geographic - Stargazing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/phoenix-mag-13-sw daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164560522-PXN4GUTEZIPB91161MEE/Phoenix-3.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164593347-AEX5U5PAHUWHOSUU6KNC/Phoenix-4.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164647811-KVF61JZ8NUW6W1EEF69E/Phoenix-7.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/311a33fb-b9c1-44dc-a1e5-fb2be7176265/Phoenix.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164625556-RY78FG38K2Z09L3R1Z77/Phoenix-6.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164535065-KZV5LKL1CBXZYMGXG782/Phoenix-1.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164546895-TGEI57ZD4T07KBDCYS3V/Phoenix-2.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164611812-JBI2FCP502US1BCNYOR7/Phoenix-5.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164661043-24UMOOK7ZY7E3Q07ULRV/Phoenix-8.jpg Phoenix Mag - 13 SW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/road-trips daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625167554094-CJXL4050R41QH7R2W0R5/Road+Trips_bailey-anselme-jGBZ_cz7t4Q-unsplash.jpg Road Trips - CREATING AN AWARD-WINNING PR CAMPAIGN: COLO-ROAD TRIPS: TRAVELER DISPERSION THROUGH COLORADO’S ROADS LESS TRAVELED The Colorado Tourism Office (CTO) launched the “Colo-Road Trips” microsite on Colorado.com, a searchable online collection of road trip itineraries aimed at inspiring travel in less-visited destinations and seasons resulting in less impact on some of the state’s most popular attractions. With increased interest in combating overtourism, in 2019, Handlebar PR set out to create a visiting journalist initiative to compliment Colo-Road Trips and attract writers from top target outlets to experience Colorado first-hand via road trip itineraries that explore lesser-known areas of the state. Trips were to generate compelling road trip travel features about Colorado that inspire a high-value traveler audience to get off the beaten path contributing to visitor dispersion, economic growth for less-visited areas and amplifying the unique stories of Colorado’s rural destinations. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/49292c84-b42e-411d-ac79-8c3d674baba5/Explorers+wanted_Cover.png Road Trips https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/f4c06ee8-4e21-4890-8a93-8de0f775a9be/Exploring+hot+sp_Cover.png Road Trips https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/c2dfc825-d04b-427c-b604-cfa9a7d9be8d/Matt+%26+Andy%27s+Ex_Cover.png Road Trips https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a3839584-7961-4012-bc8b-abe1a6d7e088/The+best+things_Cover.png Road Trips https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/637e8cdb-d2b9-42d0-ab1d-3a101d70ff05/A+6-Day+Trip+Iti_Cover.png Road Trips https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/adc05c20-4d83-4c08-8fb9-0846187cc330/The+Ultimate+7-D_Cover.png Road Trips https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/43cdf08a-8337-48f4-8e07-ee82e7d73742/Three+Days+In+So_Cover.png Road Trips https://www.handlebarpr.com/afar-scenic-byways daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164191003-3IQUEJZ3DZBJE0XGIY7A/Afar.jpg AFAR - Scenic Byways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/fa018535-0f4c-42bb-830c-694c0d7b2c51/AFAR.jpg AFAR - Scenic Byways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/hot-springs daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a68a63ae-2e3e-481d-a92f-d0861596dded/lseaman_190319_013.jpg Hot Springs - CREATING A FOCUSED PR CAMPAIGN: LAUNCHING COLORADO’S NEW HISTORIC HOT SPRINGS LOOP For the past several years, the CTO has experienced a bit of a phenomenon with interest in anything related to hot springs in the state. Hot springs-related content is some of the top performing content on the CTO’s social media channels, Colorado.com, e-newsletters, press releases etc. A group of Colorado destinations got together to apply for a CTO marketing matching grant to create and promote a newly founded Historic Hot Springs Loop (HHSL), a 720-mile route that links five resort towns and features 19 unique hot springs facilities. The group was awarded the grant and created the loop and a landing page on Colorado.com, but they did not have the resources for a collective PR campaign. Handlebar PR saw the creation of the new HHSL as a golden PR opportunity to create a focused campaign to generate media interest in and coverage of Colorado’s hot springs and the variety of destinations along the route. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/828f565a-4988-4461-9b6e-9ce6d7705c76/ITN_PubPDFS_SunsetMagazine_1_Cover.jpg Hot Springs https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/632ec795-8775-4311-baa2-2e93bca15777/ITN_PubPDFS_USAToday_1-1-1_Cover.jpg Hot Springs https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/0f11c402-a9ae-4b2f-89fa-d77620027f74/ITN_PubPDFS_WashingtonPost_1_Cover.jpg Hot Springs https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/13f24eff-0f9e-4342-ae0c-2cc84c738326/Plan+a+Colorado_Cover.png Hot Springs https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/e080bd37-48a4-47cc-a850-9f1fe64bb1f6/Why+Fly+All+The_Cover.png Hot Springs https://www.handlebarpr.com/nyt-colorados-scenic-byways daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/145ea5db-8225-4902-8d19-bb762e9d7db8/NYT.jpg NYT - Colorado's Scenic Byways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625163421381-E3M0SMP96VL0R8O2MUTS/NYT+1.jpg NYT - Colorado's Scenic Byways - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/texas-monthly-hiking daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/31e0c7dd-e801-456d-8987-2c511634ddb2/Texas+Monthly.jpg Texas Monthly - Hiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164076684-GHN4S5BU5OQI8ZIJ83F7/Texas+Monthly-4.jpg Texas Monthly - Hiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164048862-4VXHV8X5QWWHVBYOSNDS/Texas+Monthly-3.jpg Texas Monthly - Hiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164018633-IE4ZZAJNCS34GR9TB62P/Texas+Monthly-1.jpg Texas Monthly - Hiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625164033694-3VN64BIVLDHB2A6WJ1IU/Texas+Monthly-2.jpg Texas Monthly - Hiking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/travel-leisure-glamping daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/52ac475a-e5ad-4333-bb7e-2b0ff1979095/Travel+%2B+Leisure.jpg Travel + Leisure - Glamping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1625163951360-ZBSFB4TH79I7O22F3DOP/Travel%2BLeisure+1.jpg Travel + Leisure - Glamping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/aarp-us-olympic-paralympic-museum daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/9809b990-361b-47fc-af52-7aaf3b576acf/AARP.jpg AARP - US Olympic + Paralympic Museum in CO Springs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/21235bb8-faa7-4b52-afa9-2be6d57ba40f/AARP.jpg AARP - US Olympic + Paralympic Museum in CO Springs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/food-wine-colorado-is-the-new-sonoma daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/5e51d2af-4be6-44e0-a1ac-d35c1aa7906b/Food%2BWine.jpg Food + Wine - Colorado is the New Sonoma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/64c144e1-f4d3-40a5-b206-5fab3f01b25b/Food%2BWine_Logo.jpg Food + Wine - Colorado is the New Sonoma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/boston-globe-mother-son-trip daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1596857c-0370-425d-8a62-f83d336f44cb/BostonGlobe.jpg Boston Globe - Mother Son Trip - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1f05a9af-038c-4b06-8c18-99c0fe1b19ba/BostonGlobe_Logo.jpg Boston Globe - Mother Son Trip - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/gma-colorado-bouncing-back daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/7eecaf5e-18ef-46bd-8e2e-6cbfc81545e5/GMA.png GMA - Colorado Bouncing Back - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/c98403f8-a130-4c75-a396-5dd7de618e11/GMA_Logo.jpg GMA - Colorado Bouncing Back - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/travel-leisure-colorados-ghost-towns daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a485028a-7b58-45d9-88ce-5bd11fee88f2/Travel%2BLeisure.jpg Travel + Leisure - Colorado's Ghost Towns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/52ac475a-e5ad-4333-bb7e-2b0ff1979095/Travel+%2B+Leisure.jpg Travel + Leisure - Colorado's Ghost Towns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/conde-nast-traveler-climb-a-rocky-mountain daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/7753a1dd-ce72-4307-9b3f-6caabd17c357/CondeNast+Traveler.jpg Conde Nast Traveler - Climb a Rocky Mountain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/8452a294-b00e-45ed-b1d0-1fe9b273b3c3/CondeNast_Traveler.jpg Conde Nast Traveler - Climb a Rocky Mountain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/hemispheres-colorado-rockies daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/addc941e-15f9-4984-9000-7f3712fe24a0/Hemispheres-6.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/fa753697-dbff-46fe-8403-cfa5de48ceee/Hemispheres-2.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/ed1460e2-75a8-474d-ba67-fad17249c26f/Hemispheres-3.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/3c99f16d-1b02-4a00-8d41-c1f2c0f9986a/Hemispheres-9.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/40fd228c-6da2-42e9-bb55-f4ecdf98a853/Hemispheres-15.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/902e30ff-8e08-4bf0-be4e-482b709422c0/United+Hemispheres.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/b3f02d91-7650-4636-9222-ee7f6ac845eb/Hemispheres-1.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/807e889f-cf7a-4735-9a28-c8a1a427dc34/Hemispheres-7.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/7a49d30a-52d1-4f5c-ac38-2e08ca9e9b48/Hemispheres-11.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/60746081-bfd6-45e3-a41e-2e7560597f87/Hemispheres-10.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/90819a2c-3a28-48a0-a19a-264589846d46/Hemispheres-16.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a784c7b9-fc55-4455-a263-35a8544dddbd/Hemispheres-8.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/c9431d4e-3d7d-4bb7-b4b9-301ba620f445/Hemispheres-17.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/62c85b93-717b-4225-86ca-e4f1a1e27c81/Hemispheres-18.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d3b65f05-6aff-4427-a8bd-391d0ecce4e8/Hemispheres-5.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/d28a9feb-6e4d-40fb-bfa3-0c3fe9b59fd2/Hemispheres-4.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/5f374f19-2ce3-4439-9327-9b31784932f6/Hemispheres-12.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/2b62f143-a001-4ab5-8dfa-a32ed0db4878/Hemispheres-13.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/cf8abbfa-cd0d-4461-bc10-175a758123f7/Hemispheres-14.jpg Hemispheres - Colorado Rockies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/conde-nast-traveler-grand-junction daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/8452a294-b00e-45ed-b1d0-1fe9b273b3c3/CondeNast_Traveler.jpg Conde Nast Traveler - Grand Junction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a10e3dc4-5924-4033-b536-f48ee6ea5346/CondeNastTraveler+GJ.jpg Conde Nast Traveler - Grand Junction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/nyt-denver daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/145ea5db-8225-4902-8d19-bb762e9d7db8/NYT.jpg NYT - Denver - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/2ad24266-afae-4eb5-93af-889517db7dbf/NYT+Denver.jpg NYT - Denver - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/nyt-leadville daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/9c401f09-c973-4c15-bc41-bdcd4ff472f3/NYT+Leadville.jpg NYT - Leadville - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/145ea5db-8225-4902-8d19-bb762e9d7db8/NYT.jpg NYT - Leadville - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/afar-rocky-mountaineer-train daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/bded66d6-bb8c-4e29-9f18-2ff766272c92/AFAR+2.jpg AFAR - Rocky Mountaineer Train - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/fa018535-0f4c-42bb-830c-694c0d7b2c51/AFAR.jpg AFAR - Rocky Mountaineer Train - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/afar-why-you-should-visit-denver daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/2590bda3-3f68-43af-a609-ca7a0cd579cd/AFAR.jpg AFAR - Why You Should Visit Denver - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/fa018535-0f4c-42bb-830c-694c0d7b2c51/AFAR.jpg AFAR - Why You Should Visit Denver - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/nyt-creede daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/3210cb3e-74d0-4042-8434-c154c41d3f3d/NYT+Creede.jpg NYT - Creede - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/145ea5db-8225-4902-8d19-bb762e9d7db8/NYT.jpg NYT - Creede - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/denver-post-history-of-wellness daily 0.75 2021-11-27 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a922a366-94a9-490c-9fe4-df3ce21c3618/Denver+Post+Logo.jpg Denver Post - History of Wellness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/3fa52356-0de2-40a1-83fd-d5cded7f5501/DenverPost-2.jpg Denver Post - History of Wellness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a5e43a82-9038-4525-b9e1-22ade2449f7f/DenverPost-1.jpg Denver Post - History of Wellness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1645b41e-e3db-4177-8915-0eb5d71da082/DenverPost-4.jpg Denver Post - History of Wellness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/5e1be739-5cbf-49f4-8c60-9f9652daac5d/DenverPost-3.jpg Denver Post - History of Wellness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.handlebarpr.com/slv daily 0.75 2024-06-28 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/62927d8b-2cb8-4cd0-ae35-cfceddd1c43a/47231191041_6476e9a7ea_o.jpg San Luis Valley - THE SLV IS THE PLACE TO BE: DRIVING VISITATION TO COLORADO’S LESSER-KNOWN SAN LUIS VALLEY REGION In 2021, the San Luis Valley (SLV) region of Colorado was identified as an area that was in-need of tourism recovery support, and the CTO’s Destination Development and PR teams joined forces to create a PR campaign, “The SLV is the Place to Be’’ to drive travel coverage as inspiration to increase visitation to the region as a whole. The SLV region was seeing exciting new developments beginning in 2021 through the present, creating news hooks ripe for storytelling to get travelers exploring. Handlebar PR (on behalf of the CTO) set out to create a PR campaign to attract writers from top target outlets to experience the SLV first-hand via road trip itineraries to discover the lesser-known offerings and new development in the area. Trips were to generate compelling travel features about the region to inspire a high-value traveler audience to get off the beaten path contributing to visitor dispersion, economic growth for less-visited areas and amplifying the unique stories of the rural destinations within the region. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/dbe4d582-1af8-424f-8992-d8df61a95266/Parade_SLV.png San Luis Valley https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/7d27420d-5ac9-47b4-bad8-82018bed6d7c/PointsGuy_SLV.png San Luis Valley https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/874add82-9aca-4288-a219-4c6d4a0399e5/Roadtrippers_SLV.png San Luis Valley https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/89673d2d-941f-4467-a188-29f54a4749a2/T%2BL_SLV.png San Luis Valley https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/08bc1c24-0fe2-486c-b101-1c7a1e4af9fb/T%2BL_SLV2.png San Luis Valley https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/63528932-7147-492c-ba96-b7cb8a185c2b/Thrillist_SLV.png San Luis Valley https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/1270bb56-4798-4029-8544-271afb1c9ed1/Traveler_SLV.png San Luis Valley https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/85a52848-ed96-43da-9886-4e30cc44cc14/WashPost_SLV.png San Luis Valley https://www.handlebarpr.com/leadville daily 0.75 2024-07-02 https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/f04b1ed1-7da1-4acc-a34b-0dd0149cb48f/Exterior-by-Jenny-square-crop.jpg Leadville - DRIVING VISITATION TO LEADVILLE AND PUTTING THE COLORADO HISTORIC OPERA HOUSES CIRCUT ON THE MAP During Leadville, Colorado’s silver-boom heyday starting in 1879, adventurers from near and far flocked two miles high to seek riches and glamor in the high-elevation hotspot once considered for Colorado’s capital. Adventurers still come year-round for its glorious outdoor activities, breathtaking mountain landscape (including the state’s highest mountain) and historical main drag. Based on the needs of growing tourism in Leadville, The Lake County Tourism Panel hired its first-ever, full-time Tourism Director in April 2022 to provide leadership and strategic direction to drive visitation to the destination. With the hiring of a Tourism Director, Handlebar PR on behalf of the Colorado Tourism Office (CTO) became much more engaged in the amazing outdoor adventure and cultural offerings available to visitors in this lesser-known historic mountain town of Colorado. Simultaneously, the CTO awarded a $40,000 2022 Marketing Matching Grant to build a new cultural heritage travel offering, The Colorado Historic Opera Houses Circuit (CHOHC). The CHOHC launched in June 2022 to raise awareness of, and bring visitors back to, these historic performing arts venues that have stood the test of time in Colorado’s mountain towns with one of the crown jewels, The Tabor Opera House located in Leadville. In October 2022, President Biden established the Camp Hale-Continental Divide National Monument on National Forest System lands near Leadville, preserving the area’s important historic, prehistoric, natural, and recreational values. With a new Tourism Director in Leadville motivated to elevate the destination, the launch of a unique new offering with the CHOHC and the designation of a new national monument, Handlebar PR developed a campaign in 2023 to help drive visitation to the Leadville area and put the destination and its unique offerings on the map. https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/c9a26d5f-7be7-499b-b034-1e2433053e24/AFAR_leadville.png Leadville https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/f4cde0ab-4d81-4a77-a6eb-ec3642fd5c8d/natgeo_leadville.png Leadville https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/8bd0aac4-e730-4fc1-b6f2-33d8d694724e/natgeo_leadville2.png Leadville https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/a10ee948-9f9a-4950-9096-9bac95fa66a6/PENTA_leadville.png Leadville https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/9aaa89b0-7fc0-443f-b59f-5783a8aa6c8c/smithsonian_leadville.png Leadville https://images.squarespace-cdn.com/content/v1/60afd8b2c3eb5e4fbcd5f150/3faf078d-a311-45e0-b2fd-d2dd134d4124/thisweek_leadville.png Leadville